N6A is an international content, digital marketing, events, and PR agency specializing in creative demand generation. When it comes to delivering impactful virtual experiences for clients, they champion Hopin due to its ease of use and unique features.
"For us, everything comes down to our clients' needs. We always want to make sure we find the right platform for them. And we come back time and time again to Hopin because of the functionality and features that no other platform has." –Michael Mehlhorn, Director of Creative Services, N6A
So when a client in the cannabis sector approached N6A with plans for a virtual product launch, they knew they needed Hopin to make it a reality. No other all-in-one event management platform could help them pull off one of the most complicated events the agency had organized to date.
The client in question, cannabis recruiting agency FlowerHire and their partner, HRTech company engin, wanted to organize a comprehensive virtual event titled Careers in Cannabis, to promote the launch of their new recruitment platform, FlowerHire X.
Along with the usual informative and buzz-building presentations you'd expect from a product launch, Careers in Cannabis wanted to connect employers with job seekers interested in the cannabis sector during the event. Careers in Cannabis also planned to use the launch as a platform to educate job seekers on the cannabis sector as a whole.
To achieve these goals, N6A used Hopin's Sessions feature to set up five asynchronous tracks of talks alongside a central stage of flagship speakers.
Hopin's ease of use made it all possible, and N6A trained speakers before the event to run their own breakout sessions. The five different tracks of content could then run with very little oversight from N6A, turning a potential logistical nightmare into an easily manageable virtual experience.
N6A combined these content tracks with Hopin's flexible ticket functionality to create ticket types for each track. They drove event registrations by promoting each ticket type in hyper-targeted ads.
For example, they could target professionals on people teams with ads focused on the event's Talent and Human Resources track. At the same time, marketers received ads for the Retail, Marketing, and Revenue track. Combined with a listing on Hopin's event directory, this approach resulted in an impressive 2,149 event registrations.